Featured · Lead Generation
How Solar Companies Can Stop Wasting Money on Shared Leads
Shared lead vendors sell the same enquiry to multiple installers. Here’s how to build a lead system that your business actually owns.
May 28, 2026 6 min read
Insights
Solar Marketing Insights
Simple, practical advice to help your solar business generate better leads and close more installs.
Lead GenerationThe Real Cost Per Solar Lead in 2026
Cost per lead is only half the story. Here’s how to think about cost per booked consultation and cost per install instead.
7 min readRead More
ConversionWhy Your Solar Website Is Not Generating Leads
Most solar websites look fine but convert poorly. The fixes are usually structural, not cosmetic.
5 min readRead More
SEOLocal SEO for Solar Installers: A Practical Guide
How to rank for “solar installer near me” and own the map pack in your service area.
8 min readRead More
Paid AdsGoogle Ads for Solar: Cutting Wasted Spend
Negative keywords, buyer-intent targeting, and better landing pages – where solar ad budgets leak and how to plug them.
6 min readRead More
ConversionLanding Pages That Book Solar Consultations
One page, one action. How focused solar landing pages turn ad clicks into booked calls.
5 min readRead More
IndustrySolar Buyer Behavior: What the Data Shows in 2026
Solar buyers research for weeks before they enquire. Here’s how to stay in front of them the whole way.
7 min readRead More
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